This is the shape of the report your team can use immediately.
The public sample shows the storyline, selected evidence, and the way findings are translated into decisions. A paid audit includes the complete PDF, all findings, conversion-route evidence, and saved buyer-view proof.
The site has clear commercial intent, but too much friction before conversion.
The audit found 9 relevant signals across 4 themes. Priority should go to issues that affect conversion, trust, or accessibility.
3 critical issues can directly reduce enquiries or trust. 4 warnings should be planned next.
Executive snapshot
critical blockers present
3 critical · 4 warning
6 walks · 6 personas
2 email-capture · 0 submit evidence
What is costing conversion?
Conversion blockers
Visitors encounter friction around calls-to-action, forms, or the path to contact.
3 related signals found in the audit evidence.Performance
Slow or unreliable page experience can cause visitors to leave before they understand the offer.
2 related signals found in the audit evidence.Accessibility
Some visitors may not be able to read, navigate, or use key parts of the site.
3 related signals found in the audit evidence.Technical hygiene
Technical issues make the experience less predictable and harder to maintain.
1 related signal found in the audit evidence.Top 3 priorities
Conversion blockers
Visitors encounter friction around calls-to-action, forms, or the path to contact. Cart abandonment: shipping cost revealed only on checkout step 3.
Performance
Slow or unreliable page experience can cause visitors to leave before they understand the offer. Cumulative Layout Shift score 0.34 on product detail.
Selected proof shown
What did test users see?
1 persona looked for trust, privacy, or compliance proof before continuing.
1 walkthrough did not reach completion reliably.
Which funnels were tested?
Add to cart: cart funnel on /products/*.
Checkout: checkout funnel on /checkout.
Newsletter pop: newsletter on /.