This is the shape of the report your team can use immediately.
The public sample shows the storyline, selected evidence, and the way findings are translated into decisions. A paid audit includes the complete PDF, all findings, conversion-route evidence, and saved buyer-view proof.
The site has clear commercial intent, but too much friction before conversion.
The audit found 10 relevant signals across 4 themes. Priority should go to issues that affect conversion, trust, or accessibility.
2 critical issues can directly reduce enquiries or trust. 5 warnings should be planned next.
Executive snapshot
critical blockers present
2 critical · 5 warning
6 walks · 6 personas
2 email-capture · 0 submit evidence
What is costing conversion?
Conversion blockers
Visitors encounter friction around calls-to-action, forms, or the path to contact.
3 related signals found in the audit evidence.Performance
Slow or unreliable page experience can cause visitors to leave before they understand the offer.
4 related signals found in the audit evidence.Accessibility
Some visitors may not be able to read, navigate, or use key parts of the site.
1 related signal found in the audit evidence.Technical hygiene
Technical issues make the experience less predictable and harder to maintain.
2 related signals found in the audit evidence.Top 3 priorities
Conversion blockers
Visitors encounter friction around calls-to-action, forms, or the path to contact. 'Careful evaluator' persona abandoned at pricing CTA (3 of 3 attempts).
Technical hygiene
Technical issues make the experience less predictable and harder to maintain. Pricing-table headers missing scope attribute.
Selected proof shown
What did test users see?
2 personas looked for trust, privacy, or compliance proof before continuing.
1 walkthrough did not reach completion reliably.
Which funnels were tested?
Top-of-page signup form: signup form on /.
Pricing CTA: pricing cta on /pricing.
Contact form: contact form on /contact.